Chow Tai Fook To Open First Branded Store In Hawaii In Partnership With DFS Group

Chow Tai Fook To Open First Branded Store In Hawaii In Partnership With DFS Group

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APRIL 24, 2017 Chow Tai Fook Jewellery Group Limited, (“Chow Tai Fook”), a distinguished jeweller with more than 2,300 POS worldwide, and DFS Group (“DFS”), the world’s leading luxury travel retailer, signed an agreement today, April 24, 2017, to introduce Chow Tai Fook to the Hawaii market this May with its first-ever branded boutique at T Galleria by DFS, Hawaii.

The new Chow Tai Fook boutique is situated at T Galleria by DFS, Hawaii, located on Royal Hawaiian Avenue in the heart of Honolulu, the capital and largest city of Hawaii, and close to the iconic Waikiki Beach and its luxurious resorts. Offering over 140 brands across the retailer’s five pillars of luxury – Beauty and Fragrances, Fashion and Accessories, Watches and Jewellery, Wines and Spirits and Food and Gifts – T Galleria by DFS is a prime shopping destination for travellers seeking leading international luxury brands as well as the very best Hawaiian-made products. Hawaii, known for its stunning landscape, delicious cuisine and unique culture, is also a popular wedding and honeymoon destination and jewellery has fast become a key category for travellers to the islands.

Covering approximately 970 square feet, the Chow Tai Fook boutique will offer a wide spectrum of jewellery products including gem-set jewellery, fixed-price gold products and platinum & karat gold jewellery, in tandem with exclusive collections such as Oriental Blessings and Jardin Magique. Chow Tai Fook’s Hearts On Fire branded diamond and wedding jewellery will also be available in-store, including its premium design-oriented exclusive collections such as Flight of Radiance and Rhythm of Snow.

Chow Tai Fook Managing Director, Kent Wong, remarked, “The signing ceremony marks a key milestone in the partnership between Chow Tai Fook and DFS. We are excited to bring the first-ever Chow Tai Fook branded store to Hawaii, supported by DFS’ extensive retail expertise, in order to capture the vast growth potential of leisure spending in the Hawaii market.”

Philippe Schaus, CEO of DFS Group said, “We are proud to be Chow Tai Fook’s partner in bringing their exquisite collections to travellers in Hawaii. With over 50 years of experience in Hawaii, we are confident that T Galleria’s reputation as the world traveller’s preferred destination for luxurious shopping will attract many new customers to Chow Tai Fook.” 

Discover Hawaii’s first Chow Tai Fook branded boutique this May at T Galleria by DFS, Hawaii at 330 Royal Hawaiian Avenue Honolulu, Hawaii.