DFS AND BALLY TO DEBUT EXCLUSIVE CAPSULE COLLECTION FEATURING NEW AMBASSADOR, DENG LUN
MAY 17, 2019 - DFS Group, the world’s leading luxury travel retailer, and Swiss luxury brand Bally are debuting an exclusive capsule collection featuring new ambassador, Deng Lun, in tribute to the brand’s modern fusion between exploration and innovation. The invigorating collection and budding Chinese star Deng Lun share attributes that are sure to appeal to youthful and contemporary consumers.
The Fall Winter 2019 ready-to-wear collection features Bally’s best-selling silhouettes with exclusive details – showcasing the Swiss fashion house’s pioneering spirit and passion for adventure. Inspired by the pure sense of joy and freedom that comes with traveling, the collection explores these emotions through mountaineering and other forms of discovery. The unisex series of ready-to-wear and leather goods also echoes Bally’s design DNA of elevated sportswear, exemplified in a polished and contemporary manner.
“We are thrilled to be partnering with Bally in debuting an exclusive capsule collection, and to introduce yet another assortment that our discerning customers can only find at DFS stores worldwide,” said Magali Ginsburg, Senior Vice President Fashion, DFS Group.
“DFS represents the ultimate luxury shopping experience in the travel retail channel. We are pleased to serve customers in this important network with a unique collection that reflects the sense of adventure rooted in Bally’s history. Our partnership with pioneering actor Deng Lun aptly celebrates this capsule debut.” Said Nicolas Girotto, CEO Bally Group.
Showcasing the brand’s fresh interpretations for the modern customer, and invoking the label’s signature retro style, the exclusive capsule collection includes three men’s large leather goods and three ready-to-wear pieces as well as two unisex caps.
Discover the DFS x Bally capsule collection at select DFS downtown T Gallerias and airport stores from May 1 – May 30, 2019.