DFS Group Expands Men’s Concept With First-Of-Its-Kind Lifestyle Timepieces & Whiskies Boutique In Macau At T Galleria By DFS, City Of Dreams
AUGUST 14, 2017 - DFS Group, the world’s leading luxury travel retailer, unveiled a new lifestyle shopping experience, Timepieces & Whiskies, within the men’s concept at T Galleria by DFS, Macau, City of Dreams on August 12. Housed within the men’s fashion floor and adjacent to the multi-brand men’s shoe hall, Timepieces & Whiskies is inspired by the collector who travels the world and displays his finds at home. With a curated collection of undiscovered treasures and icon pieces from across the worlds of whiskies and watches, Timepieces & Whiskies elevates the men’s concept at T Galleria by DFS, City of Dreams by bringing fashion, accessories, watches and spirits all in one space.
Inside the lofted library-style lounge, guests can relax and indulge themselves, sampling a cult-favorite single malt at the bar or trying on a classic watch by the fireplace. Stocked with a curated selection of 30 whiskey brands from across flavor profiles including The Macallan, Glenmorangie and Highland Park, the bar at Timepieces & Whiskies offers customers daily guided tastings to help a whiskey novice or even the most knowledgable connoisseur discover something new. Much of the collection focuses on exclusive or limited edition products, such as Araid Rare Cask Reserve, available only with DFS in Macau and Glenmorangie Legends Collection, a travel retail exclusive. And throughout the year, guests can enjoy whiskey-focused tasting events and seminars from leading Brand Ambassadors, bringing the best of whiskey to the heart of Macau.
“With Timepieces & Whiskies, we bring the classic hospitality tradition into the retail shopping experience. Whether a whiskey lover or simply curious to learn more about the spirit, today’s shopper wants to explore and be taken on a tasting journey,” said Brooke Supernaw, DFS Group’s Senior Vice President Spirits, Wines, Tobacco, Food and Gifts. “By offering a personalized, tailored tasting experience within the comfort of this gentlemen’s-style lounge, our guests will immediately feel at home as our staff help them discover something new with DFS.”
For the watch enthusiast, Timepieces & Whiskies allows shoppers to unwind and peruse an edited men’s watch selection curated to appeal to the collector looking for a unique and fashionable piece. Hand selected by DFS’ watch team as some of the top picks for the season, pieces include classics from iconic brands such as IWC Schaffhausen or Zenith, as well as niche brands like NOMOS Glashütte and Romain Jerome, available only at T Galleria in Macau. Displayed throughout the store amongst watch books, a foosball table and lifestyle accessories, customers can relax, play and enjoy a glass of whiskey as they search for the next perfect piece to add to their collection.
“Building your watch collection is intensely personal,” added Christophe Chaix, DFS Group’s Senior Vice President Fashion, Watches, Jewelry and Accessories. “Timepieces & Whiskies allows collectors not only to explore some of our watch buyers’ favorite pieces of the moment, but to engage in a dialog on the latest trends, niche brands and how to round out your collection. We look forward to building a community of enthusiasts and indulging them in the best of the watch world right in Macau.”
To celebrate the grand opening of the boutique, over 200 guests gathered at Timepieces & Whiskies on August 12. Featuring guided tastings by brand ambassadors from Ardbeg, The Macallan and Glenmorangie, guests explored whiskey-tasting pop-up stations across the floor to discover different flavor profiles. Highlights of the night included The Macallan Rare Cask Black and Glenmorangie Signet, both exclusively available at DFS in Macau.
The grand opening of Timepieces & Whiskies also marked the release of the second chapter of T Galleria by DFS’ Let’s Travel Together campaign. Following DFS’ crew of global adventurers as they explore the most exciting places around the world, the episodes in August feature Malaysian singer-songwriter Yuna as she discovers Singapore, and Argentinian fashion editor Sofia Sanchez de Betak as she visits Okinawa, Japan. Each month, T Galleria by DFS will unveil new episodes letting fans of @DFSOfficial get inspired for their next getaway.
Discover Timepieces & Whiskies today exclusively at T Galleria by DFS, Macau, City of Dreams.