DFS Group Hosts 'From Singapore with Love' to Launch Global Festival of Flavor and Culture
JULY 5, 2018 - DFS Group, the world’s leading travel retailer, launched its inaugural global festival of food and culture “From (DFS) with Love” to an enthusiastic audience of international and local guests in Singapore. With the intention of inspiring the senses and delighting the palate, the festival combines world-class ingredients with interactive activations and will be featured throughout the month of July at nine DFS airport stores and downtown locations around the world.
The Singapore launch, titled “From Singapore with Love”, was held on July 3 at T Galleria By DFS, Singapore on Scotts Road. Over 200 guests were treated to a series of interactive experiences hosted by local culinary partners, featuring an exclusive installation by award-winning Singaporean pastry chef Janice Wong.
Known for her unique vision of combining food and art, Ms Wong, previously awarded the title of Pastry Chef of the Year from the World Gourmet Summit Awards, created a colorful ‘pop-art’ influenced installation featuring a bed of durian - known as the ‘King of Fruits’ and a distinctive hallmark of Singaporean culture. The installation also featured two edible walls: one made up of 315 chocolate tiles, each painted with 150 unique photos and graphics representing a part of Singapore’s unique heritage and traditions, and another made from over 10 kilograms of local “potong” chocolate, outlining a map of Singapore and showcasing pillars of its diverse cultural landscape and multicultural society.
Other local brands to feature in “From Singapore with Love” included Awfully Chocolate, Fragrance, Kampong Asia and Anette Ice Cream, who delighted guests with their delicious and distinct flavours. The event invited attendees to sample unique local snacks that are fast gaining popularity with traveling customers, such as salted egg yolk, durian and “bak kwa” fragrant barbecue meats. Internationally renowned chocolatier Godiva offered its signature velvety treats encased in destination-inspired packaging which is being exclusively pre-launched this month at DFS stores.
“We are proud to launch ‘From (DFS) With Love’, a new global identity for our growing food and gifts category, and to nominate the month of July as a worldwide festival of flavor and culture in nine of DFS' most iconic locations. We are especially pleased to celebrate the festival in Singapore, a city with such a colorful and rich culinary history,” said Brooke Supernaw, DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts.