DFS Group Launches Exclusive Michael Kors Collection In Stores Worldwide
AUGUST 29, 2017 - DFS Group, the world’s leading luxury travel retailer, is excited to announce the launch of an exclusive Michael Kors collection available only in DFS and T Galleria by DFS stores this September. Inspired by the jet-set lifestyle and New York’s urban jungle, the Michael Kors x DFS collection features 14 women’s and men’s styles including ready-to-wear, accessories, sunglasses and watches, as well as an edition of the Michael Kors Mercer bag which will be exclusive to DFS this Fall.
“We are thrilled to partner with DFS once again to bring Michael Kors’ signature take on luxury to travelers worldwide,” said John D. Idol, Chairman and CEO of Michael Kors. “The collection speaks to the desires of our customers today and reflects the style and sophistication that Michael Kors brings to the well-traveled life.”
This is the second capsule collection Michael Kors has launched with DFS. Starring Chinese actress Yang Mi as a part of this Campaign, the Michael Kors x DFS collection features the exclusive Mercer bag, the Sloan Editor Medium Chain Shoulder Bag, the Kent Backpack and a Packable Puffer Jacket. Prices range from US$38 – US$348.
To celebrate the launch, DFS and Michael Kors have designed a first-of-its-kind augmented reality and virtual reality in-store experience, allowing customers to jet-set into DFS locations to discover adventures inspired by the exclusive collection. Available at six T Galleria by DFS locations across Hong Kong, Macau, Singapore and Hawaii, guests can compete in two virtual reality games where they travel through a “Pink Jungle” to discover the Michael Kors x DFS collection and enter a lucky draw for a chance to win a trip to New York City. Then customers can capture the “Pink Jungle” experience using an augmented reality Michael Kors x DFS filter to share on their social media channels.
“We’re proud to partner with Michael Kors to design a collection and an in-store experience that speaks to the excitement of travel and the thrill of discovery,” said DFS Group President Merchandising and Consumer Marketing Sibylle Scherer. “We’re confident our customers will love this bright and energetic take on the jet-set lifestyle.”
The Michael Kors x DFS collection will be available in 22 DFS and T Galleria stores across 13 countries beginning September 1 and offered while supplies last.