DFS GROUP UNVEILS ITS GIVE JOY TOGETHER HOLIDAY GIFTING CAMPAIGN FOR 2017
THE LUXURY TRAVEL RETAILER ROLLS OUT A PROGRAM OF EVENTS TO ENHANCE THE FESTIVE SHOPPING EXPERIENCE FOR CUSTOMERS
NOVEMBER 03, 2017 - DFS Group (DFS), the world’s leading luxury travel retailer, launches its 2017 seasonal gifting campaign, Give Joy Together, which honors the spirit of the festive season and the gift of giving. Running from November 1 to December 31, the program of events positions DFS stores as key destinations for luxury gifts for the holiday period, and also offers customers the chance to participate in unique events. While shoppers will enjoy the DFS experience, the gifts they buy are guaranteed to put a smile on the face of every family member and friend receiving them.
Along with the company’s newly launched Give Joy Together Holiday Gift Guide 2017, an extensive selection of incredible gifts from around the world, each DFS location features inspiring ideas across all categories – from fashion and accessories, beauty and fragrance to watches and jewelry, wine, spirits and food. Many designer goods such as Coach’s Embossed Logo Tote in Vermillion, the Blush Ceramic Watch with Genuine Swarovski Crystals by Anne Klein, Prada Sunglasses, Estée Lauder Makeup Gift Palette and the Skin Caviar Ritual Miniature Set by La Prairie are exclusive to DFS and only available at DFS’ global network of stores in major airports and downtown T Gallerias.
Integral to the Give Joy Together campaign is DFS’ ongoing partnership with Make-A-Wish®, the world’s largest wish-granting organization, which makes the dreams of children with life-threatening medical conditions come true. This year, DFS and Make-A-Wish® will jointly host a Hong Kong exclusive Fairytale Wish Day on November 4 at T Galleria Beauty by DFS, Causeway Bay. The venue will be transformed into a fairytale wonderland for 30 Make-A-Wish® children and 20 children from the Lung Kong World Federation School Limited Chu Sui Lan Anglo-Chinese Kindergarten, who will enjoy a variety of exciting craft, make-up and food-related activities, combined with fairytale challenges around the store.
“At DFS, we embrace the pleasure of giving by offering our customers an exclusive assortment of products to delight their friends and family and which make the shopping experience a joy in itself, said Sibylle Scherer, President, Merchandising and Consumer Marketing. “Through our unique seasonal gift curation, DFS is also committed to supporting the local community and giving back. The holiday season is an important time to help those in need, and we are delighted to continue our collaboration with Make-A-Wish® for the fourth consecutive year.”
On November 11, T Galleria by DFS, City of Dreams, Macau, is running an exclusive event entitled The Art of Personalization. The occasion will offer customers the opportunity to purchase bespoke products that are available nowhere else in the world. Internationally acclaimed British pop artist Boyarde will demonstrate her hand-painted design skills; global social influencers such as Bag Snob and Mr Bags will also be in store to offer trend advice in an informal setting.