DFS Joins City of Dreams to Operate Retail Mall

全球 DFS Joins City of Dreams to Operate Retail Mall The Boulevard.png

JANUARY 20, 2009 - City of Dreams today announced DFS (“DFS”) as the official retail operator of its phase one retail areas.

City of Dreams is an integrated entertainment resort set to become the “must experience” destination in Macau. It is being developed by Melco Crown Entertainment Limited, (NASDAQ: “MPEL”) (“MPEL”), an entertainment company listed on the NASDAQ Global Select Market.
City of Dreams is scheduled to open in the first half of 2009 and will feature The Boulevard, a “lifestyle precinct” offering a combination of regional and international dining, outstanding shopping, as well as the most spectacular and iconic entertainment Macau has ever seen.
DFS is the world’s leading travel retailer possessing exceptional expertise, professionalism and experience with the world’s most luxurious brands. City of Dreams is collaborating with DFS to develop Phase One of The Boulevard’s approximately 85,000 square feet of retail space into an inspirational shopping experience in Macau.
Designed with a retail mindset, the contemporary precinct will be home to some of the world’s most sought-after and acclaimed brands and will group Fashion Ready to Wear, Accessories, Jewelry, Watches and Beauty in distinct zones, offering shoppers a convenient and user-friendly experience.
Lawrence Ho, Co-Chairman and Chief Executive Officer of MPEL, said, “DFS already has a proven track record in delivering the very best in client servicing, as evidenced by the DFS offerings around the world. Through their extensive experience in the region, DFS also have a deep understanding of the core customer demographic that will be visiting City of Dreams.”
Macau's recent tourism growth has included a major influx of visitors from the Mainland China, Hong Kong, Taiwan, Japan, Korea and other countries in Asia where DFS has an established presence and reputation for excellent service and quality satisfaction. Lawrence Ho explained. “We are confident that DFS will add to City of Dreams a unique and world-class shopping experience to be admired by our distinct clientele.”
Ed Brennan, Chairman and CEO of DFS Group Limited said, “DFS is the world’s largest luxury travel retailer focusing on the multinational travelling client. Our goal is to deliver luxury multi-brand statements which resonate with travelling customers, specifically in Macau and the City of Dreams resort. The collaboration between DFS and City of Dreams reinforces a shared commitment to Macau and its position as the fastest growing leisure destination in the region.”
The Boulevard, which directly links the hotels and casinos within the City of Dreams, consists of two levels in which DFS will showcase many of the world’s premier luxury brands, delivering a superior shopping and lifestyle experience to visitors of City of Dreams.
The retail environment will comprise two distinct shopping areas, Fashion Ready to Wear and Accessories World on level one and the Watches & Jewelry World on level two.
Fashion Ready to Wear and Accessories World will feature up-to-the-minute lines from seven iconic fashion houses and accessories brands including Bally, Burberry, Coach, Hugo Boss, Polo Ralph Lauren, Salvatore Ferragamo, Tumi and Valentino.
Within the Watches & Jewelry World, style lovers will find exquisite products including Chaumet, Chopard, Chow Tai Fook, Hublot, IWC, Rolex, Tag Heuer and Zenith.
With highly-trained, specialized staff and a special white glove personalized shopping service, DFS plans to provide City of Dreams with the same exclusive VIP and specialized services it offers in its leading luxury environments around the world, to ensure the ultimate in pampered pleasure shopping experiences in Macau.