DFS OPENS LANDMARK STORE, SAMARITAINE PARIS PONT-NEUF BY DFS, IN THE HEART OF PARIS
A PLACE OF DISCOVERY, SURPRISE AND EXPERIENCE
JUNE 21, 2021 – DFS Group, the world’s leading travel retailer, opens the doors to its long-awaited landmark store in the heart of Paris, Samaritaine Paris Pont-Neuf by DFS, on June 23. Offering a uniquely Parisian experience, the store combines the very best of luxury and contemporary products across beauty, fashion, watchmaking and jewelry, all within an iconic setting between the famous Rue de Rivoli and the Pont-Neuf, overlooking the Seine.
Spanning more than 20,000 square meters across seven levels and multiple buildings, Samaritaine Paris Pont-Neuf by DFS welcomes visitors into an exceptional world of retail, culture, cuisine and relaxation. It features more than 600 brands, 12 restaurants, a boutique spa, an artistic collective, a lifestyle boutique dedicated to locally made and exclusive products, and the largest beauty hall in Europe.
Samaritaine Paris Pont-Neuf is DFS’ second European store, following the establishment of T Fondaco dei Tedeschi in 2016 in Venice. Like many of DFS’ locations, it is housed in a historically significant building that has been meticulously and artfully restored to give it new life for the benefit of locals and visitors alike.
The Samaritaine building was originally one of the first retail emporiums in Paris, dating back to the 1870s. It was acquired in 2001 by LVMH Group, which is DFS’ majority shareholder alongside co-founder Robert Miller. After a six-year renovation, the result is a transformation that reflects both the building’s Art Nouveau and Art Deco past as well as a dynamic and promising future.
“For over 60 years, DFS has provided global travelers with luxurious, inspiring and exciting retail experiences in some of the most iconic locations around the world. Here in Paris, we are delighted to create a new retail destination in the vibrant heart of the city, combining luxury and contemporary merchandise, exceptional customer service and a wealth of opportunities to explore and discover the true French ‘art de vivre’. In restoring Samaritaine to Paris, we are also delighted to welcome a new generation of discerning customers, transcending their highest expectations of what this beautiful city can offer,” said Benjamin Vuchot, DFS Group Chairman and CEO.
“More than just a place to shop, we want Samaritaine to be a place of discovery, surprise and experience - where customers can witness the avant-garde of creation and taste the cuisine of a contemporary chef, treat themselves to a piece of luxury while enjoying an espresso prepared by an expert barista, discover designer jewelry and relax in the spa, or meet young artists and discuss the surrounding architecture with a historical guide,” said Eléonore de Boysson, DFS Group Region President Europe and Middle East.
In parallel with the opening of Samaritaine Paris Pont-Neuf, DFS is launching a new dedicated website, www.samaritaine.com, reflecting the store’s refined and uniquely Parisian personality. The site will also enable customers to shop a range of exclusive and made-for-Samaritaine products.
Samaritaine Paris Pont-Neuf by DFS will be fully operational from June 23, after an opening delay of more than a year caused by the pandemic.
“We are encouraged by signs of a return to normality in Europe, and we are optimistic that borders may start to open again to allow travelers to return to France. We look forward to welcoming customers from around the world to our newest ‘destination within a destination’, here in Paris,” said Vuchot.