MAISON MARGIELA

Maison Margiela is a Parisian haute couture house founded on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, the Maison is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Its collections are envisioned through a genderless ethos characterised as Co-Ed. Entrenched in the heritage of high dressmaking, Maison Margiela’s expressions take form through a pyramidical development process. Ideas conceived in the haute couture atelier – the experimental heart of its practice – and presented in the Artisanal Collection, filter into the Défilé Collection for ready-to-wear, before manifesting in the ‘Icons’ line dedicated to wardrobe essentials. Garments and accessories labelled ‘Replica’ are reproduced from historical finds, while those labelled ‘Recicla’ are created from genuine repurposed second-hand pieces or upcycled vintage materials.