C.P. Company, Italian fashion and technology

March 15, 2024

The Italian brand C.P. Company is coming to Samaritaine until March 31! This is the perfect opportunity for this daring label to present its collection, which mixes contemporary styles perfectly adapted to urban environments thanks to its technological innovation and sense of design. In terms of colors, C.P. Company showcases reds, verdant greens, inky blues, and even fluorescent greens, all with casual and technical silhouettes.

The brand is unveiling its PiUM material, composed of transparent, breathable, and water-resistant polyurethane, along with other iconic pieces including the Shell-R Goggle Jacket, Nada Shell, Chrome-R Pocket Overshirt, Goggle Hoodie, and Goggle Beanie. These essentials have become the label’s calling card.


A pop-up with an Italian feel

The department store also offers a selection of C.P. Company swimsuits, caps, bucket hats, and other accessories to welcome the arrival of sunny days and get ready for summer.

The brand has created a pop-up that takes us directly to Italy, just in time for our Paris-Venice campaign! The scenography features a bridge over water, with pieces installed on each step, as well as glass, as a nod to traditional Murano expertise. Enjoy a change of scenery and arouse your curiosity!

Ground floor, Rivoli side