DISCOVER PRADA PARADOXE

The immediately recognizable signature of a woman impossible to frame. PRADA PARADOXE is a celebration of the multi-dimensional self-exploration and expression in perpetual evolution: a woman who is never the same, yet always, uncompromisingly herself. 

ICONIC INGREDIENTS, REINVENTED 

PRADA PARADOXE celebrates multidimensionality in an interplay of feminine sensuality through contrasting expressions. With dominating notes of neroli and jasmine, the timeless florality of a white flower bouquet is twisted with an avant-garde olfactory signature of Ambrofix™ and Serenolide™ accord to create an intimate and enduring trail led by a vibrant warmth. An unexpected fragrance that is both timeless and avant-garde.

REFILL AND REPEAT. A BOTTLE THAT LASTS A LIFETIME

The iconic triangle logo is reinvented once again into an askew yet powerfully grounded flacon that is designed to rest on its side. As the house’s very first refillable fragrance, PRADA PARADOXE reconciles creativity and responsibility; the entire range is refillable to allow for less packaging material, while the glass bottles are designed to limit their weight and use of glass. A single 50ml bottle and the 100ml refill help avoid the use of 40% less materials in total as opposed to three 50ml bottles - including 29% of glass, 67% of metals, 46% of plastics and 39% of cardboard. 

DISCOVER THE FILM

Starred and directed by Emma Watson. Her directorial debut is an empowered celebration of what it means to be a living paradox; the film is her personal expression and perspective, an insight into her many differentiae in their unexpected symbioses.