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The Prada brand was created in 1913 by Mario Prada and has since become one of the most prestigious and widely-recognized brands in the world. Prada represents the best of Italian culture and tradition, sophisticated style and uncompromising quality. At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations and expects craftsmanship of the highest quality.
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