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The Prada brand was created in 1913 by Mario Prada, and has since become one of the most prestigious and widely-recognized brands in the world. Prada represents the best of Italian culture and tradition, sophisticated style and uncompromising quality. At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations and expects craftsmanship of the highest quality. Prada Linea Rossa is the house's eyewear line, specially designed for leisure.
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