Introducing Mr. Burberry. Classic yet contemporary, sophisticated and sensual. The new fragrance for men captures the essence of London and its moments, fusing classic scents of British perfumery with unexpected ingredients. Fresh and crafted top notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smoky guaiac wood. The bottle is inspired by the iconic black Burberry trench coat—its quality, craftsmanship, style and timeless appeal—and honors its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.