auckland
  • 1960-1990: THE SPIRIT OF THE PIONEER

  • 1960

    On November 7, 1960, Robert Miller and Charles Feeney found Tourists International, which later becomes Duty Free Shoppers (DFS), in Hong Kong, at a time when tax free shopping is still in its infancy.
    1960
  • 1961

    Tourists International wins the bid for a duty free concession at Hong Kong’s Kai Tak Airport and opens its first airport store.
  • 1971

    DFS opens a hotel-based store in Guam.
  • 1973

    DFS enters the U.S. market by opening stores at San Francisco International Airport.
    1973
  • 1975

    DFS opens its flagship DFS Waikiki Square store in Honolulu.
  • 1976

    DFS opens its first store in Saipan.
  • 1982

    Robert Miller commissions American artist Andy Warhol to re-design the DFS logo.
    1982
  • 1990—2010: LVMH & OUR EXPANSION AROUND THE WORLD

  • 1995

    DFS opens the first downtown store in Guam.
  • 1996

    LVMH acquires the majority share of DFS Group.
  • 2004

    DFS moves its headquarters from San Francisco to Hong Kong.
  • 2008

    DFS unveils its airport store in Abu Dhabi, the capital of the United Arab Emirates, enabling DFS to serve travelers heading from Asia to Europe. DFS opens stores in Macau.
  • 2009

    DFS launches its prestigious Masters program with the first-ever Masters of Time event in Macau.
    2009
  • 2010—2020: REINVENTING LUXURY

  • 2010

    On November 6, DFS celebrates its 50th anniversary at the DFS Gallerias in Hong Kong.
  • 2013

    DFS rebrands its downtown Galleria Stores “T Galleria”, modifies its corporate logo and unveils a strategy of localization for airport stores, setting the stage for the next generation of expansion.
  • 2014

    DFS launches the LOYAL T program.
    2014
  • 2015

    DFS launches T Galleria Beauty by DFS, a standalone beauty concept store. The first store opens in Galaxy Macau, followed by a second in Hysan Place in Causeway Bay, Hong Kong.
    2015
  • 2016

    DFS opens its first store in Europe, T Fondaco dei Tedeschi in Venice, Italy.
    2016
  • 2020 & BEYOND: OUR FUTURE

  • 2023

    DFS opens its first China domestic airport store at Chongqing Jiangbei International Airport. DFS introduces its new Chinese name: 迪斐世 (pronounced "dí fěi shì" in Mandarin). DFS launches a new global loyalty program, DFS CIRCLE, providing customers with exclusive member privileges and rewards. DFS announces the opening of its first world-class, seven-star luxury retail and entertainment destination in Sanya, China by 2026. DFS launches the Beauty Collective concept at DFS Hong Kong, Causeway Bay.
  • 2024

    DFS launches new logo and transitions from T Galleria towards a singular DFS brand identity for a reimagined and consistent global image. DFS opens DFS Macau, M8 in the revitalized retail cultural destination within the UNESCO Historic Centre of Macao.

Need Assistance? Chat Now!