2023
DFS opens its first China domestic airport store at Chongqing Jiangbei International Airport.
DFS introduces its new Chinese name: 迪斐世 (pronounced "dí fěi shì" in Mandarin).
DFS launches a new global loyalty program, DFS CIRCLE, providing customers with exclusive member privileges and rewards.
DFS announces the opening of its first world-class, seven-star luxury retail and entertainment destination in Sanya, China by 2026.
DFS launches the Beauty Collective concept at DFS Hong Kong, Causeway Bay.