Founded in 1918 by G. Schaeren, MIDO is a luxury watchmaker with a strong heritage based in Le Locle, Switzerland. 'MIDO' comes from 'Yo MIDO', which means 'I measure' in Spanish, named after the brand's untiring devotion towards watchmaking precision. Since its establishment in 1918, MIDO has always looked towards the future with great confidence, sustained by the visionary strength of its founder. In 2018, MIDO is celebrating its 100th anniversary. This exceptional year will be punctuated by new timepiece launches that reaffirms MIDO's values of a century: timeless design, quality materials and technical innovation.
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