Abercrombie & Fitch | Brands

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Abercrombie & Fitch is an American lifestyle brand that has existed in some form or another since 1892. The company is known for its high-quality, modern "preppy" clothing. Fierce, first introduced in 2002, is the company's best-selling fragrance considered the store's "signature." The first Abercrombie & Fitch fragrance, Woods, was launched in the 1990s. The store also markets fragrances for women, and considers Perfume No. 1 to be its signature scent for women.

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