A.W.A.K.E. MODE | Brands

Founded in 2012 by Natalia Alaverdian. A.W.A.K.E. Mode is an acronym for All Wonderful Adventures Kindle Enthusiasm. A.W.A.K.E. Mode balances conceptual storytelling with commercial viability.

Where to shop

Whether you're departing for a journey across the Atlantic or touring a buzzing metropolis, spot our iconic red dot and experience a destination of the world's finest in Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits, and Food & Gifts.