Billionaire Boys Club | Brands

Global
Founded by Pharrell Williams and Nigo in 2003, is a globally recognized clothing, accessories and lifestyle brand, whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture.
The brand's DNA and mantra are fueled by Pharrell’s aspirational motto, “Wealth is of the heart and mind. Not the pocket.”

Where to shop

Whether you're departing for a journey across the Atlantic or touring a buzzing metropolis, spot our iconic red dot and experience a destination of the world's finest in Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits, and Food & Gifts.