Simple, effective, modern. For BIOEFFECT, it's taken twenty years of biotechnology research to create an award-winning product and founded brand in Iceland in 2010. Its specialised formula was developed in Iceland, first in an area without modern pollution that allowed natural volcanic pumice and hotspring water to nourish the growth of barley. From this barley, core ingredient EGF cell activator is extracted. What does it mean when EGF is added into a product? Minisised signs of ageing and a more youthful glow. It's no wonder that BIOEFFECT's fanbase continues to grow to even include the former First Lady of Iceland, Dorrit Moussaieff.

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