Fjällräven | Brands

Fjällräven was founded by Åke Nordin in 1960 – hailing from the small town of Örnsköldsvik in Sweden, a place where the mountains and forests meet the sea. Backed by 60 years of heritage in producing durable, timeless and functional outdoor gear, the company is committed to making nature more accessible to everyone. From its award-winning backpacks and trousers to its legendary, durable and adaptable G-1000 fabric, all Fjӓllrӓven products are developed with utmost respect for the environment and designed with one clear objective: to make it easier for more of us to get out and explore nature.

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Whether you're departing for a journey across the Atlantic or touring a buzzing metropolis, spot our iconic red dot and experience a destination of the world's finest in Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits, and Food & Gifts.