FRED | Brands

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Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field. Colorful stones, the sunlight that illuminated his childhood in Argentina and the sea shaped his creative work. Fred Samuel's natural aesthetic sensitivity, together with his radical view of jewelry as part of everyday life, especially for women, enabled him to build a brand as timeless as it is distinctive, describing himself in 1936 as a "Contemporary Creative Jeweler."

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