KENZO | Brands

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The Spring/Summer 2020 collection was inspired by the home of KENZO founder Kenzo Takada, and more specifically to the surrounding seas of Japan where groups of strong, tenacious and modern-day super-heroes (“Ama”) plunge daily to retrieve treasures at the bottom of the ocean. Ama are groups of Japanese female free divers, who, for over 2000 years have dived to the ocean floor to forage for seafood for their communities. Withstanding harsh and sometimes freezing temperatures, they have become known as the last mermaids. The collection is a tapestry of elements combining traditionally marine associated garments with modern and technical diving gear, offering different fascinating looks.

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For half a century, Kenzo has been infusing positive energy and contagious freedom by claiming a polychrome, daring and borderless fashion that celebrates nature and cultural diversity. Founded in Paris in 1970 by Kenzo Takada, who opened his first boutique in Galerie Vivienne, the House continues to cultivate and reinterpret with modernity the codes that make its uniqueness: the mix of prints, the harmony of refined colors and the exuberant and sophisticated creativity imbued with optimism and impertinence. By appointing the Portuguese designer, Felipe Oliveira Baptista, to head its artistic direction, Kenzo instills a new dynamic and confirms the development of its potential. Driven by a creative vision combining aesthetic requirement and functionality, in line with the House’s DNA, Felipe Oliveira Baptista is defining a new chapter in the history of the brand, while respecting its unique heritage.

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