Noon Goons | Brands

Noon Goons is a menswear clothing brand with an unparalleled viewpoint on Southern Californian subculture. Designed and manufactured in the heart of the Fashion District in Downtown Los Angeles, Noon Goons presents seasonal collections that are available at the finest retailers in the world. The label was created by Kurt Narmore in reaction to a lack of brands that imbued his particular aesthetic, which is reflective of his upbringing immersed in the surf and skate communities of Southern California. Applying years of experience in private-label manufacturing in Los Angeles, Narmore used his knowledge of fabrics and production to begin making clothing for friends, and the brand evolved from there. The result is a product showcasing simple flips in design and detail on traditional, everyday garments, making for an easy-to-wear, but on-the-cusp offering.

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