Ricard | Brands

Ricard is the world’s best-selling anise-based spirit. Back in 1932, in Marseilles, France, Paul Ricard was only 23 and had just created his own drink. In his way, he invented a benchmark, a recipe—Pastis de Marseille—and a unique flavor. It would be the first French-style long drink: 1 volume of Ricard with 5 volumes of water. In 1984, a new advertising campaign introduced the famous tagline "A Ricard, or Nothing." It is also the time when Ricard sold its one billionth bottle. Today, it is the world's top anise-based spirits brand. Ricard pastis owes its reputation to a unique recipe that has remained a secret since it was created.