Sonia Rykiel | Brands

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Sonia Rykiel urged women to be eccentric, seductive, mysterious, and to create their own style.
Sonia Rykiel innovated not just with the cut of her garments, but also with her philosophy of fashion. She designed sweaters closer to the body than they had ever been — a sweater had never been sexier. Declared “Queen of Knits” by Women’s Wear Daily in 1972, Sonia Rykiel became an international icon.
Her philosophy, “La Démode”, was her way of telling women to be eccentric, to create their own styles, and to adapt fashions to their own bodies, just as she had done for hers.

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