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TAG Heuer | Brands

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Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. TAG Heuer is the world leader in high precision luxury chronographs with an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000th and even 5/10,000th of a second. From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race today--for which it has developed instruments with a precision of 1/10,000th of a second--TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige.

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