SUSIE BUBBLE'S LOYAL TO INDIVIDUAL STYLE British fashion writer and editor Susie Bubble rarely follows the rules. Since she launched her highly influential blog, “Style Bubble,” in 2006, she’s gone from outsider to front-row fixture without losing her penchant for bright colors, bold accessories and clashing patterns. After all, her motto has always been more is more. “I believe in a style that is your own that you can have ownership over and dictate,” she says. “Style doesn't need judgment from other people. Different things work for different people. Whatever works for you, works for you.”
In this exclusive interview with DFS, she tells us how she discovered fashion, the fabrics she’s loyal to and how she stays true to herself in a world of #hashtags and trending looks.
Where did you get your sense of style? My individual sense of style came from growing up in London and going to places like Camden Town and exploring vintage shops and an alternative approach to fashion.I wore a uniform at school and the opportunities to express your style were few and far between. Fashion was a form of rebellion for me.Putting together outfits was a way for me to express myself in a uniform environment. It was a way of escaping. On the weekends, I would dye my clothes, cut up my mom's wardrobe, take old clothes and mash them up with new ones, basically turn my house upside down in the process.My mom was not happy about the dyeing, especially when I tried to tie-dye jeans. That was a bit of a disaster. I think the indigo still lingers in the bathtub at home.
It's been over ten years since you launched your blog. Do you still consider yourself a fashion outsider? I call myself a fashion outsider because I think I look at fashion from a different perspective. I didn't start off getting into fashion through high fashion, reading Vogue, or inheriting a mother's fabulous wardrobe. I really had to carve out and find my own way in fashion and look at clothes from a different point of view.It was more about the things that I liked to wear and the things that I was drawn to. The history of fashion was particularly interesting to me because I was a history enthusiast. I would sort of get geeky about it and go in to my local library and learn about textiles and learn about the history of fashion. Even today, I still tend to be drawn to textures, fabrics and odd sort of color combinations with interesting backstories.
How have your tastes changed at all? My tastes have defintely changed from my teens to my twenties to my thirties. Your life situation changes. You're able to afford nicer things. Now, I tend to support designers that I've written about, people I consider friends, and people I think are creating nice things rather than when I was a teenager and wanted to go to a fast-fashion place to buy a different outfit every week to go clubbing in.
Are there any pieces in your wardrobe that you're loyal to? I'm always loyal to certain colors and fabrics. I'm drawn to anything in a bubble-gum shade of pink or something super shiny. I dress based on my mood. It has to do with the weather and where I am in the world. I have such a broad pool of clothes to drawn from that every morning is a bit like dress-up, but I don't spend hours and hours doing it. I'm quite quick.
What does travel mean to you? Travel is such a big part of my working lifestyle. Trips combine work and pleasure and one trip always segways into another one. I feel like I'm constantly on he go. l love discovering new places, rediscovering old ones, going back and finding different layers of different places. It's really important to me to be in a place and get to know the essence of that place. I make an effort to try and see a place for what it is. I love arriving at a new place and having that feeling of what am I going to see now and who am I going to see next? New experiences excite me.
How would you describe your packing style? I have a very strict packing ritual. The thickest clothes have to go at the bottom of the suitcase and the thinner ones have to go on the top. Everything has to be rolled up really tightly so I can utilize every bit of space. I pack light things that can change a look without a lot of effort, like a good secletion of sunglasses, some slip dresses that I can layer, and cute socks and tights just to mix it up. I always, always, have a backpack with me so I can carry lots of stuff when I'm in journalist mode and need my camera, laptop, keyboard and books to get work done.
What are some of your best travel tips? Wear slip-on shoes when you're traveling so you can easily take them on and off through security. Always distribute the weight your traveling with. Don't put everything in one suitcase. It's better to carry multiple pieces of luggage. Bring some kind of holdall or fold-up bag. You're going to come back with more stuff and will need it.
Where are you headed to next? I have several destinations on my hit list. I would love to see the palaces of Rajasthan in India. I would love to go Naoshima in Japan. I would love to go to Patagonia. That's a longtime travel goal of mine.