Misfit Hawaii | Brands

Hawaii Misfit Misfit,Watch & Jewelry
It is who we are, who we aspire to be, and the company we keep. This is not just a job or a brand, it’s a way of seeing the world. And because of that, we quite often do not fit in. But as people who are “misfits”, we see the like-minded among us—our passionate users, fans, and collaborators. In addition, we co-opt misfits throughout history as the pioneers of this movement—those who remind us that breakthrough thinking is often marginalized in its time. So we embrace the skepticism, the insecurity, and even the self-doubt.

Where to shop

Whether you're departing for a journey across the Atlantic or touring a buzzing metropolis, spot our iconic red dot and experience a destination of the world's finest in Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits, and Food & Gifts.