IZIPIZI

It was a story that began in 2010, when three partners Xavier Aguera, Charles Brun, and Quentin Couturier (high school classmates in Lyon) decided to reimagine the business model for low-cost reading glasses you can find in your local pharmacy or grocery store. They realized it would take just three things: design, quality, and distribution. Colored frames and a soft touch finish did the rest. After the first collection presented at Maison&Objet back in January 2012, sales shot through the roof. It was just a year after that when the friends and business partners decided to expand the See Concept collection with sunglasses thanks to a select-choice of resellers like Colette, Merci, Le Bon Marché in Paris, Selfridges and Harrods in London, Bloomingdales and the MoMA Design Store in New York, and Isetn in Tokyo.