With an ambition to serve up an elevated coffee experience of simplicity with substance, NOC Coffee Co. was founded on the slopes of Graham Street, Soho in 2015. Well known for serving up a curation of coffee and brunch items in its beautiful, minimalist spaces, NOC was named one of the "World’s Top Coffee Shops for Design Lovers" by Wallpaper* Magazine in 2018, as well as one of the ""Best Coffee Shops in the World"" by Big Seven Travel the past two consecutive years.