DFS Debuts Shinola Watches
AUGUST 18, 2014, Hong Kong – DFS Group (DFS), the world’s leading luxury travel retailer, is proud to announce the arrival of Shinola at DFS. A carefully curated assortment of men’s and women’s styles will be available at DFS airport stores and downtown T Galleria and DFS Galleria stores in Hawaii, Guam and Abu Dhabi.
Founded in 2011 in the United States, Shinola was conceived with the belief that products should be built to last, and they should be built in America. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, Shinola is based in Detroit, a community-minded city with a strong manufacturing legacy. As a new company with a storied name, Shinola stands for skill at scale, the preservation of craft, the beauty of industry. Shinola’s watches feature contemporary designs, a U.S.A. movement that is produced in their Detroit factory using Swiss-made parts and all-American quality craftsmanship. Every Shinola watch is guaranteed for life under the terms and conditions of their limited lifetime warranty – The Shinola Guarantee.
“We are delighted to welcome Shinola to our portfolio of some of the world’s best timepieces brand,” said Christophe Chaix, Senior Vice-President, Global Merchandising – Watches, Jewellery, Accessories & Sunglasses, DFS Group. “Shinola’s very strong brand proposition, together with its focus on quality craftsmanship and design, raises the bar in contemporary fashion watches. The addition of Shinola reflects our commitment to nurturing new brands, and curating the most unique products for our customers to discover.”
“We are thrilled to partner with DFS to enter the travel retail space,” said Steve Bock, CEO, Shinola. “This partnership has truly opened doors for our growing brand and accelerated our effort in bringing the essence of American heritage and design to tastemakers and watch lovers the world over.”
Shinola is available at T Galleria Hawaii and is exclusive to DFS in Guam and Abu Dhabi.