DFS Group Hosts 4th Annual Masters of Wines and Spirits Event in Singapore
November 13, 2014, Hong Kong – DFS Group (DFS), the world’s leading luxury travel retailer, celebrated the fourth annual Masters of Wines and Spirits gala event in Singapore on November 8. This year’s curated collection featured over 80 masterpieces from 65 of the world’s most legendary wines, spirits and champagne. Following the event, DFS will host Asia’s largest retail exhibition of premium wines and spirits exclusively at Changi Airport from 10 November 2014 to 28 February 2015.
“The 2014 Masters of Wines and Spirits collection represents our philosophy of curation, adventure and discovery. It is an opportunity to explore and discover new brands, enjoy classics from esteemed leaders, and experience in person the history, heritage and craftsmanship of the masters,” said Harold Brooks, President, Global Merchandising, DFS Group. “This is what distinguishes DFS as the world traveler’s preferred destination for luxury shopping.”
Over 400 collectors and connoisseurs attended the private dinner and gala event, including over 25 brand ambassadors representing the producers that created many of the masterpieces on display. Hosted inside a historic 1900s black and white house on Singapore’s verdant Mount Pleasant, the collection of fine wines and spirits were displayed in the intimate space that only DFS could offer.
Internationally renowned wine critic James Suckling and Singapore’s own spirits expert Michael Callahan joined DFS in sharing their insights in entertaining and hosting at one’s home—a key trend in Asia driving the appreciation of fine wines and spirits. These insights were summarized into the six key elements of entertaining at home with fine wines and spirits: The Welcome, The Company, The Meal, Conversations & Entertainment, Setting & Ambiance, and Post-Dinner.
“Luxury should be experiential, immersive and truly personal. With masters such as James Suckling and Michael Callahan welcoming us into their worlds, we have created an experience that firmly establishes the Masters of Wines and Spirits as Asia's largest and most prestigious retail exhibition of fine wines and spirits", said Sibylle Scherer, President of Consumer Marketing & Branding, DFS Group.
Ivy Wong, Senior Vice President, Airside Concessions, Changi Airport Group, said, “We are delighted to partner with DFS again, for the fourth time, on this prestigious event. As the DFS stores’ makeover progresses, we are excited by the changes we see. The exclusive Masters of Wines and Spirits collection, which will be showcased at DFS’ newly renovated store at Changi’s Terminal 1, will enhance the depth of shopping experience in Changi.”
2014 DFS MASTERS OF WINES AND SPIRITS COLLECTION
The gala event featured over 50 fine wines and champagnes, along with over, 30 rare Armagnacs, Baijius, Cognac, Scotch whiskies and single malt whiskies. Highlights include:
- The Dalmore 45 Year Old Single Malt Whisky (DFS Exclusive)
- The Macallan Master of Photography: Elliot Erwitt Edition (Final Full Set)
- The Glenlivet Winchester Collection Vintage 1964 50 Year Old (Limited Annual Release)
- Johnnie Walker The Epic Dates Collection (Limited Edition)
- Martell’s The Queen's Carafe (Only Two In The World)
- Perrier-Jouët The Belle Époque Rosé 2005 Mathuselah
- Penfolds 1990 Collection (DFS Exclusive & One-Of-A-Kind)
- LAUNCH OF SHOP & COLLECT AT CHANGI AIRPORT ON DFS.COM
To coincide and celebrate the start of the Masters of Wines and Spirits exhibition at Changi Airport, DFS also announced its plans for its online shopping service, Shop & Collect, set to launch on December 1. The innovative and easy-to-use service will enable travelers to Singapore to select their purchases of beer, wines and spirits for collection at the DFS stores in Changi’s arrivals hall. The Shop & Collect service will feature over 700 products from over 125 brands, the largest assortment of wines and spirits available at an airport for online purchase. All orders can be placed a maximum of 14 days and minimum of 24 hours prior to one’s flight.
Participating Brands at 2014 DFS Masters of Wines and Spirits
Aberfeldy, Amuse Bouche, Antinori, Ballantine's, The Balvenie, Bowmore, Camus, Chabot, Château Angelus, Château Ausone, Château Beychevelle, Château Cheval Blanc, Château Cos d'Estournel, Château Ducru-Beaucaillou, Château Gruaud-Larose, Château Guiraud, Château Lafite Rothschild, Château Latour, Château de Laubade, Château Lynch-Bages, Château Margaux, Château Montelena, Château Mouton Rothschild, Château Palmer, Château Pichon Baron, Château Suduiraut, Continuum, The Dalmore, Domaine Clarence Dillon, Grands Crus Classés, Gaja, Graham's, Grands Vins de Bordeaux, Glen Grant, Glenfarclas, The Glenlivet, Glenmorangie, Harlan Estate, Henschke, Highland Park, Hennessy, Johnnie Walker, Krug, Lagavulin, Léoville du Marquis de las Cases, Luce, The Macallan, Maison M. Chapoutier, Martell, Marquis de Montesquiou, Masi, Moët & Chandon, Ornellaia, Penfolds, Perrier-Jouët, Pont des Arts, Quinta Do Noval, Rémy Martin, Ridge, Silverado, The Singleton of Glen Ord, Shui Jin Fang, Vérité, Veuve Clicquot and Viña Almaviva