DFS Group Partners with L'Oreal Luxe Travel Retail to Introduce Clarisonic for First Travel Retail Presence Worldwide
AUGUST 29, 2013 - Together with L’Oreal Luxe Travel Retail Asia-Pacific and L’Oreal Luxe Travel Retail Americas, DFS Group (DFS), the world’s leading luxury travel retailer, is introducing Clarisonic in seven locations across the globe, marking Clarisonic’s first entry to travel retail. The international travel retail launch of Clarisonic represents DFS’ latest success in bringing its customers new and exciting luxury brands, specifically customised to suit the preferences of world travellers.
Representing a novel, technology-based approach to beauty, Clarisonic employs a unique, sonic cleansing method with patented oscillation technology to clean, soften, and smooth skin up to six times more effectively than manual cleansing.
DFS will retail four beauty cleansing devices*, including a limited edition Chinese Year of the Horse PLUS model, which Clarisonic has developed in response to the demands of its Asian clientele. DFS will also offer five precision-design brush heads and a variety of specially-formulated cleansers*. Already one of the top-rated beauty brands in the United States, Clarisonic will appeal to the discerning needs of DFS’ travelling customers globally.
“We are very excited to be introducing Clarisonic to world travellers in Asia and the United States,” said Harold Brooks, President of Global Merchandising, DFS Group. “This sets another industry benchmark as we are the first travel retailer to carry Clarisonic’s innovative beauty technology worldwide. The new counters confirm the depth of our relationships with some of the world’s most sought-after brands, and our ability to showcase innovative products to travellers in both luxurious downtown and airport shopping locations.”
Clarisonic is already available at DFS’ airport concessions at Hong Kong International Airport (HKIA) and DFS Group’s Waikiki Galleria in Hawaii.
In September, DFS will introduce Clarisonic at Los Angeles International Airport (LAX) and at DFS Galleria Sun Plaza in Hong Kong. At LAX’s Tom Bradley International Terminal (TBIT), Clarisonic will retail at DFS’ newly-renovated beauty floor, the largest in the United States, while at DFS Galleria Sun Plaza, DFS will establish Clarisonic’s first fully-personalised flagship travel retail counter in Asia. In the winter, Clarisonic counters will also open at the DFS Galleria Macao at The Shoppes at Four Seasons and T Galleria Hysan Place in Hong Kong.
“We are delighted to select DFS as our travel retail partner as we expand our footprint worldwide,” said Laurent Kreutz, Clarisonic’s General Manager of International Business Development. “As a result of our partnership with DFS, over the course of a few short months, an unprecedented number of travellers will be able to experience for themselves the difference that Clarisonic makes.”
*Selection varies by location