DFS Hosts Ninth Annual Masters of Time Event

DFS Hosts Ninth Annual Masters of Time Event

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COLLECTORS AROUND THE WORLD ARRIVE IN MACAU FOR WORLD’S LARGEST RETAIL EVENT OF FINE WATCHES AND JEWELRY

DECEMBER 13, 2017 - DFS Group, the world’s leading travel retailer, launched its ninth annual Masters of Time exhibition on Saturday, December 9. The exhibition, which is held at T Galleria by DFS, Macau, in partnership with Shoppes at Four Seasons, will run until February 28, 2018 for customers to view and shop the curated collection. The DFS Masters of Time exhibition is well known for being the world’s largest and most prestigious retail event for luxury watches and jewelry, showcasing the best in design, innovation and heritage for men and women. This year, DFS’ expert teams brought together an unparalleled collection of more than 450 fine watches and exquisite jewelry from 30 brands in a theme that focused on the concept of memories.

“This year’s Masters of Time exhibition explores how watch collectors and creators commemorate life’s most significant moments, so that certain pieces become imbued with our memories,” said Christophe Chaix, Senior Vice President, Fashion, Watches, Jewelry and Accessories. “As always, the customer is at the heart of everything we do at DFS, and each year we travel the world to curate a Masters of Time exhibition to delight returning and new customers alike. This exhibition offers seasoned collectors and first-time buyers the chance to own exceptional pieces that will forever become part of their own memorable journey.”

The ninth annual Masters of Time exhibition kicked off with a prestigious gala event where award-winning artist Jade Kwan performed for guests as they explored a variety of intriguing activities. A multi-sensory exhibition was introduced for the first time at Masters of Time, in which the curated collection of timepieces and jewelry was displayed through a series of interactive pop-up spaces and animations to evoke emotions and ignite the senses. Guests were taken on a multi-sensory journey through four different spaces that explored the concepts of nostalgia, memories, adventure and heritage, each of which transported guests back to a special place, moment or time.

Romantic, rare and archival pieces with a focus on “savoir faire” took center stage in the section dedicated to nostalgia, whilst innovative complications that are certain to become future icons embodied the idea of making memories. Highly technical sports and lifestyle watches dominated in the adventure area, and finally, iconic and classic timepieces brought heritage to life.

In addition, guests were treated to a taste of The Macallan whisky and fine Petrossian caviar, paired to provide the ultimate culinary experience. Korean illustrator Jae Suk Kim flew in from Seoul to hand-paint guests’ portraits in his signature style, featuring Su Su girls adorned in fine jewelry and watch pieces, as holiday gift cards to commemorate the event.

The 2017 Masters of Time exhibition is available for viewing and purchase at T Galleria by DFS, Macau, Shoppes at Four Seasons until February 28, 2018.

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