JIMMY CHOO MAKES MACAO DEBUT AT DFS, THE BOULEVARD, CITY OF DREAMS

Global Jimmy Choo Makes Macao Debut at DFS, The Boulevard, City of Dreams DFS-Card-3x1-desktop.png

JULY 10, 2010 - DFS, the world’s leading luxury retailer is proud to announce the opening of the only Jimmy Choo boutique in Macao. Joining the ranks of more than 15 other world renowned fashion houses like Bally, Burberry, Emporio Armani, Gucci, Hugo Boss, Salvatore Ferragamo, Valentino and more, Jimmy Choo is the latest addition to this family of luxury brands.

Located within The Boulevard at City of Dreams on level 1, distinct shoppers will be able to choose from an extensive selection of leather goods and accessories. Jimmy Choo fans will also be able to immerse themselves in the works by their favorite designer as there is over 600 square feet of space to browse his latest collections.

Jimmy Choo was launched in 1996 when Tamara Mellon, Accessories Editor at British Vogue realized the potential demand for stylish but wearable shoes and approached Mr. Jimmy Choo, the couture shoe maker based in the East End of London, recognized for his excellent craftsmanship. Tamara partnered with Mr. Jimmy Choo to start the ready-to-wear shoe company and opened the first stand alone boutique on Motcomb Street, London along with a strong wholesale business. Sandra Choi, Mr. Jimmy Choo’s niece, was named Creative Director, a position she holds to this day, reporting to Tamara Mellon.