Fresh

Fresh began when founders Lev and Alina started dreaming about opening a shop that offered natural products from around the world, where the ambience was friendly like the food bazaars of Europe. When they couldn't find products that looked, smelled, and felt as good as they worked, they started making their own. That same passion and pioneering spirit have kept the brand innovative for decades. By combining potent natural ingredients, ancient rituals, and modern science, Fresh creates beauty products that perform with experiences that transform.