New Business Acceleration

Leading the private label end to end process for DFS across all categories, the New Business Acceleration (NBA) is a newly created business pillar which brings true innovation to our traveling customers and also internally to all merchandising pillars thru digital merchandising.

From the development of concept stores targeting lifestyle categories thru the incubation of niche global, local, and sustainable brands to kids concept deployment across multiple touchpoints, to eventing opportunities, the NBA seeks to entertain our customers throughout our global DFS network.