Prada began in 1913 as an exclusive, stylish store that sold luggage and luxury goods of sophisticated workmanship. Miuccia Prada’s creative talent and avant-garde approach attracted the attention of the global fashion industry, while her ability to look at the world from an unconventional vantage point allowed her to not only anticipate, but quite often, set new trends. Today, Prada combines contemporary, cutting-edge sophistication with sublimely-crafted products, and also operates in the eyewear and fragrance sectors.