Shede

Shede literally translates to “Sacrifice to Gain,” a philosophy derived from Confucian, Buddhist and Daoist ideology. This “Sacrifice to Gain” is also the core of Shede’s production philosophy. Shede uses ecological brewing methods to create raw spirit, of which 98% is sacrificed to preserve only the essential 2%. It is also committed to sacrifice time, space and effort to ensure “every bottle is aged to perfection,” resulting in the world’s largest reserve of premium aged baijiu. Shede’s sacrifices are rewarded with extraordinary blends of premium, finely aged baijiu, because “to sacrifice is to gain” (Buddhist Master Xing Yun). Shede Founder’s Tribute is an homage to the brand’s origins in the Tai’An workshop, which was among the first 5 sites to be certified for its unique contribution to China’s culinary culture. Founder’s tribute harmoniously blends its Chinese heritage with a modernist Yin Yang design. Exclusively for sale at duty-free stores in limited quantity, Founder’s Tribute upholds the spirit of craftsmanship and the motto of sacrifice, destined to be appreciated by the connoisseur searching for the finer things in life.