Mr. Armani is a man of strong authority, a promise of success, an international symbol, an Italian designer in body and soul. The Armani brand is one whose heart and soul lies, first and foremost, in fashion. Fashion best expresses the sensitivity and an aesthetic vision of Mr. Armani. Rare and precious fabrics are constant inspiration for Mr. Armani's creations on the runway and in the products. Mr. Armani believes that simplicity is elegant sophistication. Ownership of a Giorgio Armani product - fashion or beauty - is akin to a powerful symbol of success.