Detox your beauty routine with these skin and planet-friendly alternatives
In 2024, the clean beauty sphere continues to boom with products that not only tout results, but also strive to be as sustainably plant-forward and planet-friendly as possible. Here are three major clean beauty moves to watch for in 2024 – and our favorite brands to try, all available at our newly renovated Hysan Store Beauty Collective Zone in Causeway Bay, Hong Kong SAR.
Natural Alternatives in Haircare
Haircare is 2024’s fastest growing segment in the clean beauty industry, so if you’ve always been curious about a “leaner” routine for your tresses, now’s the time to give it go.
• For nourishing colored hair
Hair colorist to the stars Christophe Robin has been pioneering haircare products free from silicones, parabens and sodium lauryl sulfate for over 20 years. The brand uses natural ingredients that are gentle yet highly concentrated, without compromising efficacy. Revitalize your locks without nutrient-stripping chemicals through bestsellers like the scalp-detoxifying Purifying Scrub with Sea Salt, or the Cleansing Volumizing Paste with Rose Extracts, a nourishing clay-to-foam shampoo.
• For year-round pampering
Italian sustainable haircare brand Davines favors natural ingredients that are eco-certified or organic. It also supports plant biodiversity for at-risk species through its supply chain, by working with small farms in Italy. Their beloved (and divinely-smelling) hair products are also salon-grade, so you know that you’re getting professional hair pampering while supporting multiple eco-initiatives, from sustainable farming to global forest regeneration and more.
Biotechnology
Great news: The ongoing search for purer, more effective ingredients means the technology behind sourcing them and maximizing their benefits is only getting more advanced — and sustainable.
• For natural skin regeneration
Bioeffect centers its research on the world’s first plant-based epidermal growth factor (EGF) found in barley, grown sustainably in a geothermal-powered greenhouse in Iceland. These mimic our body’s own EGF, which are proteins that help signal cells to revive and rejuvenate the skin. Try the award-winning EGF Serum, a hypoallergenic and fragrance-free formula that enhances and smooths the skin.
• For space-grade skin purification
London-based brand Argentum’s core ingredient, silver, boasts many scientifically proven benefits when used as an anti-bacterial ingredient for wound treatment. Colloidal silver has even been used by NASA to purify water in space! The brand has developed two patented, ethically sourced ingredients, silver Hydrosol and DNA HP, which work together in the La Potion Infinie Day & Night Silver Cream to boost hydration and promote cell regeneration.
Sustainable Packaging
Beauty brands continue to find innovation in sustainable packaging, making it easier for everyone to live just a little greener.
• For eco-friendly simplicity
Since its launch in 2014, New York-based Malin + Goetz has been an early adopter of sustainable packaging. Its products are sold either in PCR recycled plastic bottles or paper whenever possible, or in fully recyclable packaging, like its bestselling aluminum-free deodorant.
