One of the foremost American designers during the last two decades, Narciso Rodriguez created his first fragrance, for her, in 2003, which received the British FiFi Award for Best New Fragrance and the Fragrance of the Year/Women’s Nouveau Niche award in 2004. Narciso Rodriguez’s men’s fragrance, for him, was launched in 2007 and received the 2008 Grand Prix du Parfum Award for Best Masculine Fragrance and Best Design. Essence, Rodriguez’s third fragrance, was launched in 2009. In little more than a decade, Narciso Rodriguez's collections became innovative classics and modern icons in the fragrance industry.