Swatch New York City | Brands

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Think Fun with Swatch

Swatch’s vibrant new collection boasts more color, fun and fantasy, fully embracing the DNA of the brand. Shop models sprinkled with precious Swarovski crystals against subtly-colored dials, the highlights of the line.

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New York City Swatch Swatch,Watch & Jewelry
Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on color, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

Where to shop

Whether you're departing for a journey across the Atlantic or touring a buzzing metropolis, spot our iconic red dot and experience a destination of the world's finest in Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits, and Food & Gifts.