Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavor profile.Today, The Glenlivet is the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other brand over the last five years. As the single malt that started it all, The Glenlivet is committed to not only continuing its legacy for crafting single malt whiskies of outstanding quality, but also leading innovation with standout initiatives in recent years, including the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.