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Sol de Janeiro

The warmth of sun on bare, glowing skin. The joy of waves crashing​ at your toes. The freedom of dancing the night away.​ The excitement of hitting the beach as your most authentic self.​
This is Sol de Janeiro.​
Meaning "Sun of January" (the moment when the sun hits its highest point during Brazilian summers), Sol de Janeiro brings that peak-of-summer feeling—when you feel like your most blissful, liberated and alive self—to everyone. Anytime, anywhere.​
In Brazil, "beautiful" isn't a standard but an attitude—the confidence that comes when you feel good in your skin. With a lifestyle born in the hot sands of Rio de Janeiro, we accept, embrace, hug and celebrate everybody, every curve, every fold, every feature, every truth. ​
No rules. All in.​
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