In the heart of Paris and at the foot of the Pont-Neuf, shopping at Samaritaine has always sparked a new and much sought-after experiences. Parisians were hopeful during the economic growth of the Second Empire and Samartaine became a symbol of progress for the country and its people.
"You'll find everything at Samaritaine!" This famous slogan has always brought a sense of excitement to the hearts of Parisians. The store stood out from other department stores with its pioneering spirit. Everyone wanted to shop at the Samaritaine because a visit to the store meant good times and unforgettable memories.
Samaritaine has always embraced a groundbreaking and revolutionary spirit, constantly surprising us with its fun and cheeky advertisements, spectacular events, and its lights on the Seine. Samaritaine has always shone with creativity and humor to convey its festive and cheerful atmosphere. It continues to remain in the imagination of Parisians, from its features in iconic films of the past alongside King Kong, the Queen of England and even a pink elephant.