MIDO

Founded in 1918 by G. Schaeren, MIDO is a luxury watchmaker with a strong heritage based in Le Locle, Switzerland. Named after the brand's untiring devotion towards precision in watchmaking, 'MIDO' derives from 'Yo MIDO', which means 'I measure' in Spanish. Since its establishment in 1918, MIDO has always looked towards the future with great confidence, sustained by the visionary strength and values of its founder: timeless design, quality materials and technical innovation.