On October 14, 15 and 16, 2022, the Maisons in the LVMH Group are opening the doors to some exceptional places — in a few cases for the very first time. Come and (re)discover their secrets, dive into their history, meet the craftspeople who created them and share unforgettable experiences. 

Beneath its contemporary and innovative architecture, the new Samaritaine is showcasing its historic and eclectic heritage, from Art Nouveau to Art Deco. For its debut at LVMH's Les Journées Particulières event, Samaritaine is giving visitors the chance to discover—or rediscover—the architectural and historic side of its iconic construction.  

Historian Maud Hacker and her team will be running 8 guided tours a day, alongside Séverine Chabaud, Communications Manager & Photo Collection Curator at Samaritaine Real Estate; Jean-François Lagneau, Chief Architect of Historical Monuments, who oversaw the renovation of the buildings; and Hubert de Malherbe, who designed the store's beauty floor. A skilled craftsperson will also give a demonstration on gold leaf restoration at the grand staircase over the course of these 3 truly special days. 

Samaritaine Paris Pont-Neuf reopened its doors to the public in June 2021 following a massive restoration project.  Through this exceptional joint venture, Samaritaine has revitalized Paris' Right Bank. Now easily identifiable on the Rue de Rivoli by its wavy glass facade created by the Japanese firm — and 2010 Pritzker Architecture Prize laureates — SANAA, Samaritaine has regained a multitude of original features. Firstly, the monumental glass roof with its Eiffel structure, a spectacular piece of architecture created by architect Frantz Jourdain in 1907, with a surface area of 37 by 20 meters. There are also the Art Nouveau decorations made from enameled lava, the grand staircase, as well as a majestic 115-meter peacock fresco painted by Frantz Jourdain's son, Francis. 

Reservations from the end of September on http://lesjourneesparticulieres.com