From January 15 until early April, Samaritaine is opening, for the first time, a new space dedicated to kids - and all those young at heart!

Discover a selection of iconic and stylish children's brands at Scène Pont Neuf, on the ground floor of the department store.

Renowned for their irresistible soft toys Snoopy, Miffy and B.T. Chaps, the pop-up event's key partner, Bon Ton Toys has created a unique and exciting venue, designed to appeal to all generations. Included are jeep rides, giant OMY coloring pages and wacky inflatable cushions. Plus, explore the world of Marcel & Joachim books illustrated by Swedish artist Ingela P. Arrhenius. Her wonderful, rounded characters and imagery also appear on wooden games from VILAC, to be found in the pop-up store.

For those with a sweet tooth, Snoopy graces a range of chocolate bars. Created by Sophie M and launching exclusively at Samaritaine, choose from 10 delicious flavors, including milk and almond, petit beurre and Andean pink salt, or dark and candied orange.

A space designed to inspire! From VACVAC Studio's romper suits, bibs and leggings, Sonny Angel and Bearbricks figurines, to La Coque Française phone chains, there's something for all the family to enjoy.

”This pop-up event was inspired by our customers' growing demand for children's products. This is a dynamic sector, and the success of Jellycat and OMY at Boutique de Loulou reflects this trend. Our aim is to attract families to Samaritaine where they can find products to appeal to all ages, tastes and budgets!"